UX + Web Examples
Clearer story, better conversion and goshdarnit, a dash of delight. I lead website and UX design from client kickoff to dev handoff with strategy and a laser focus on a beautiful experience that gets results.
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Problem
Most websites don’t fail because the design is ugly. They fail because the story is fuzzy, the structure is chaotic, and the next step isn’t obvious. Teams put a ton of effort into pages that don’t answer the real questions customers show up with—so the site looks “done” but doesn’t perform.
Solution
I lead website work from early clarity through launch: define the narrative, map the structure, write/shape the messaging, direct the design, and push it to a clean build. The result is a site that’s easy to navigate, easy to trust, and easy to act on.
Recent website work with GLIDE®
I help teams turn a complicated offering into a website people can actually understand. That usually means tightening the story, simplifying the structure, and making the calls-to-action feel natural.
Where I'm strongest
Turning messy inputs into a clear site plan (what pages exist, and why)
Writing and shaping messaging so it sounds human and confident
Creative direction that keeps taste high and keeps the team moving
Launch-ready execution: templates, components, and details that hold up
Common before → after
“Everything is important” → clear hierarchy and featured pathways
Confusing navigation → simple structure that matches how people think
Vague copy → specific, scannable language with momentum
Pretty pages → a site that earns trust and drives action
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