Lateral Experience
I've worked in numerous mediums. And the variety is the point: it’s shaped how I direct creative work today.
00
Problem
Most portfolios show a narrow slice of someone. Mine wouldn’t be honest if it only showed websites. A lot of how I learned to lead creative work came from making things in the real world—where attention is earned, messaging has to land fast, and “pretty” doesn’t matter if the experience falls flat.
Solution
I love bringing abstract ideas to life—clarifying the vision at the top, crafting the story and then guiding the creative choices all the way into something that's finished.
I’ve worked in a lot of formats on purpose.
Songwriting—especially my years in Nashville—trained me to find the one clear idea and protect it. You learn quickly that extra words kill the moment. You learn how to pitch work, edit ruthlessly, and make a creative choice feel inevitable, not explained to death. That’s a creative education that sits right next to my formal design and UX background, and it’s a big reason I’m good at directing projects that need both clarity and craft.
That range kept going: Western Gallery events and pop-ups, the Horizons podcast, bands and releases, artist intro videos and other media pieces, photo experiments (including NFTs), community projects like The Quarterly Review, and small brand work like a beer identity and label system for a homebrew project with Dan.
Put together, it’s one throughline: I’ve spent years practicing how to make an idea land—on a stage, in a room, on a screen, or on a label. That’s why I’m comfortable leading from the big business story all the way down to the final details.
see also
